The Intrepid Art Collector

Adventures in the art market.

Tuesday, April 01, 2008

MoMA to deaccession its photography collection

In a move that smaller museums are likely to watch closely, the Museum of Modern Art announced today that it is digitizing its photography collection to reduce storage and conservation costs associated with maintaining fragile photographs on paper.

Sensitive to concerns about glutting the photography market, the Museum will be auctioning only the most valuable works in its collection. The rest of the Museum's photography collection will be given away as membership "premiums" to those who sign up for MoMA's new Photography Membership Program. For the lowest level membership, $150, you get a small b/w photograph of the museum's choosing. Prices -- and presumably quality -- go up from there; the top level membership is $10,000.

Details -- and info on how to sign up for the Photography Membership Program -- are here.

UPDATE: Please don't pester the nice people at MoMA. This was my April Fool's.

Photo: Edward Steichen's vintage photograph "Heavy Roses."

11 Comments:

Blogger Barbara W. said...

well done..

6:10 AM  
Blogger john said...

Thanks for the chuckle!, what a great prank!!!

7:10 AM  
Blogger ruben said...

WOW!
I guess I better sign up today. Good news Lisa.Just starting to blog about the weekend Art fairs and there goes that credit card again, developing more legs that I have right now!
Thanks for the info!

11:09 AM  
Blogger Edward_ said...

I'm so freakin' gullible...I was scratching my head and having chest pains wondering what planet I'm living on.

nice one.

12:05 PM  
Blogger jonfeinstein@gmail.com said...

wow. I totally believed it and it's not even April 1st anymore....

9:21 PM  
Blogger Amy Stein said...

Hah! Very clever.

11:13 PM  
Blogger ruben said...

That was good Lisa!
lol!

7:58 AM  
Blogger Anakin said...

Great blog :)

7:35 AM  
Blogger ruben said...

Lisa:
Are you in NYC the weekend of April 19?
I am having a party in a SoHo loft to launch ARTmostfierce Blog.
I would love you to come!
Getting a lot of sponsors involved(Aperture) plus you as a VIP (mostly art bloggers) will get a gift bag with limited edition photos of some of the artist I blogged about.
Pepe Villegas is doing a benefit print one of a kind for only $100.00 to benefit a transgender org.This is before his show at Charles Cowles Gallery. It is a must have!
Send me an e-mail to ARTmostfierce@aol.com
with contact info to send you the invite and preview of Pepe's prints.
I will show prints to collectors only before the party.
Best,
Ruben
www.ARTmostfierce.blogspot.com

9:52 AM  
Blogger pAbLO said...

CLEVER, CLEVER. VERY CLEVER....you really got me....was about to knock down MOMA'S glass doors...
AWESOME prank!

10:54 AM  

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